Upcoming Events

JEL

Thursday, June 25 — Lunch & Learn — JEL Iowa
11:30 a.m. – 1:00 p.m. — VGM & Associates (Where is VGM?)

Smokin' Creative! JEL IOWA
www.JELiowa.org

Join us as Jason Boucher from ZLR Ignition details the current JEL Iowa campaign. Jason will explain their strategy and approach to reach teens and showcase work from the last 12-18 months. He'll go over creative techniques used by his team and showcase some of their best pieces from their history with the client. Jason will also talk results and how their jarring creative has helped people all across the state quit smoking. There will also be a brief question and answer period.

Jason Boucher, Account Manager
www.zlrignition.com

Jason has spent six years counter marketing the tobacco industry for the Iowa Department of Public Health. Jason specializes in youth marketing at the advertising agency, also heading up the Iowa State University account and that institution’s new student recruitment efforts. Jason holds a Master of Science in Mass Communication from Iowa State University and has served as lecturer for advertising courses in media and integrated campaigns. Previously, Jason was a Media Buyer for the Iowa State Fair and Senior Media Buyer for Progressive Designs.

COST includes pizza, pop and program.
AAF-Member ($10) 
Non-member ($15)
AAF-CV Student Member ($10)
Full-time student, non-member ($15)

 

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Lunch & Learn — JEL Iowa
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