Take your ideas to the next level.

Thursday, June 19 – 3:30 – 7:30 p.m.
Waterloo Elks Club, 407 E. Park Avenue – Downtown Waterloo, across from Lincoln Park

Learn from top-level creatives:

• Why SEO matters to you
• Engaging your web site users
• Variable data printing the next generation
• Mobile marketing made easy
• New communities of customers

The Digital Summit will focus on digital trends and technologies that change the way we market to customers. From interactive and web technologies including Web, SEO, SEM to variable data printing technologies to emerging mediums like mobile message marketing and social media marketing.

We are no longer accepting online registrations.
WALK-INS ARE WELCOME.
Even if you didn't RSVP, you can still attend. Just bring your payment with you.
View guest, session, driving directions, local hotel information and more. Click here.

For questions, please contact Tricia Burkhardt (tburkhardt@morganmyers.com).

See the:
Special Guests
Session Schedule
Event Sponsors

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SPECIAL GUESTS

Peter Meng - woodruff sweitzer
kansas city & columbia
www.woodruffco.com

Peter Meng is an experienced Internet marketing professional who has been managing Internet projects since the early 90’s. He has built and managed major projects and websites for the US government, as well as dozens of small to medium sized projects for numerous web start-ups and growing businesses. He has led on-line marketing efforts with Fortune 500 companies, working for Apple,Inc. and Home Decorators Collection/Home Depot. He also led a highly successful convergent media initiative for the Missouri School of Journalism at the University of Missouri which helped fundamentally change the direction of the school. Although his experience is broad based his greatest areas of expertise lie in eCommerce, eMarketing, and Online Learning. He received his B.S. in Business from Truman State University.

Scott Houck - xerox - xmpie
new york city
www.xerox.com

Scott Houck has a twenty year printing industry history with a focus on software solutions that have enabled the top technology trends during that timeframe—desktop publishing, prepress workflow, digital and online proofing, variable data publishing and personalized communications. With a foundation built on practical, hands-on technical experience, Scott has leveraged this to successfully support and sell these solutions for industry icons like Kodak, Heidelberg and xpedx (International Paper). Today with XMPie, which is a Xerox company, he is assisting leading printing and marketing organizations take 1:1 communications to print media and beyond.

Scot Talcott - catchwind mobile
des moines
www.catchwind.com

Scot Talcott is a Drake University alum who thrives in new and emerging media markets. His interest in emerging media stretches from mobile messaging to social media to internet marketing to viral marketing to web startups. He has extensive experience in helping companies, agencies and brands get the most out of emerging markets. Catchwind works with companies in 22 states and Canada and bolsters an impressive lineup of clients including Kraft, Nielsen, Papa John’s and more.

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SESSION SCHEDULE

3:45 - 4:30 p.m.	Choose one of the following 45-minute breakout sessions: SEO. So? speaker: Peter Meng, Director of Interactive – Woodruff Sweitzer session description: Search has become a way of life for most of us. Thousands of results appear when a topic is Googled, yet how those results are appeared are far from our thoughts. Peter Meng will explain the importance, relevance and changing nature of search engine optimization. Get ranked and leverage the current buzz as Peter offers tips on cheap rich media you can use the very next day. Mobile Marketing – is it 4 u? speaker: Scot Talcott, Former VP and Partner – Catchwind Mobile session description: Don’t know where to begin or how mobile marketing might work for you. Scot will lead us through the trends and particulars of mobile marketing and where this new digital media is going.
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4:30 – 5:15 p.m.	Choose one of the following 45-minute breakout sessions: Demystifying variable data. speaker: Scott Houck, Regional Sales Director – Xerox XMPie session description: Get the 411 from the brand whose name leads the pack in digital printing. Learn the tricks of the trade and things you should consider to get the most out of your next printing project. Scott will give you insight into what’s new and what’s coming up in the world of digital variable printing. Social Marketing – New communities of customers speaker: Scot Talcott, Former VP and Partner – Catchwind Mobile session description: How can you take advantage of social circles and community web portals? New media entrepreneur Scot Talcott will lead us through the trends and possibilities offered by social marketing. Come and learn how to connect your customers and their brands online with social networks.
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5:30 – 6:30 p.m.	Tactical web strategies for tomorrow speaker: Peter Meng, Director of Interactive – Woodruff Sweitzer session description: Engaging a user is key to bringing them back to your site. But there are many components to the “house” before a user can ever set foot in it. Or be willing to come back for more. Peter Meng will guide us through an overall strategy for creating positive, relevant interactive experiences for users. He’ll address major critical errors when beginning a project and provide resources you need to move your site to the next level.
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6:45 – 7:30 p.m.	Connect with other creative spirits. Brush elbows with other area creatives and enjoy free spirits while they last.

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SPONSORED BY:
BRONZE LEVEL SPONSORS