CreativeBloc
SCHEDULE/REGISTER

Schedule Information
The conference will include three sessions per time slot and a lunch on your own. Sponsor exhibits and networking opportunities will also be available for attendees at a post conference reception.

Schedule of Programs
Choose one program from each time slot.

Time Ballroom Red Stag Lounge
       

7:30 - 8:15 a.m.

Registration Registration Registration
       
8:15 - 8:30 a.m. Opening Welcome Opening Welcome Opening Welcome
       
8:35 - 9:25 a.m. (No Session)

Innovation Workshop
Marty Neumeier
Session I
9:35 - 10:25 a.m.

Innovation Workshop
Marty Neumeier
Session II
       
10:35 - 11:25 a.m.

Innovation Workshop
Marty Neumeier
Session I
11:35 - 12:25 p.m.

Innovation Workshop
Marty Neumeier
Session II
       
12:30 - 1:25 p.m. Lunch (on your own)* Lunch (on your own)* Lunch (on your own)*
       
1:30 - 2:25 p.m.

Innovation Workshop
Marty Neumeier
Session III
2:30 - 3:25 p.m.

Innovation Workshop
Marty Neumeier
Session IV
       
3:35 - 4:25 p.m.

Innovation Workshop
Marty Neumeier
Session III
4:30 - 5:25 p.m. (No Session)

Innovation Workshop
Marty Neumeier
Session IV
       
5:30 - 6:30 p.m. Closing Reception Closing Reception Closing Reception
       
Please enter your information here.  
       
  First Name:
Middle Initial:
Last Name:
  Company/School:
   
  Address:
   
  City:
   
  State:
   
  Zip:
   
  E-mail:
   
  Phone:
   
       
Please select the option that best applies to you.
NOTE — Prices increase $20 at the door.
 
     
  Full-Day  
  AAF - Member ($100)
  Non-AAF Member ($155)    
  Student ($45)  
  Student Non-Member ($65)  
       
  Half-Day    
  AAF - Member ($65)
  Non-AAF Member ($95)    
  Student ($25)    
  Student Non-Member ($35)  
       
Lunch
  No lunch is included as part of your registration. However, you can select the on-site restaurant with a full menu or there are several options within walking distance at your disposal. (You are responsible for payment to the restaurants of your choice the day of the event. It cannot be added to your registration.)
       
How will you be paying?
Please make all checks out to AAF-Cedar Valley and mail to AAF-Cedar Valley, PO Box 2816, Waterloo, Iowa 50704 by March 15. After that date, please drop check off at Cohesive Creative & Code, 516 Lafayette Street, Waterloo, Iowa 50703.
  Check    
  Credit Card Credit Card Note - To pay by credit card, you will receive a link via e-mail to process your payment.
       
Note – Registration confirmation will be sent via e-mail, not immediate after this form. Due to limited seating, some substitutions may be necessary. No refunds will be given. If you are unable to attend, you are welcome to send someone in your place.
       
     

Programs

Adobe Certified Training
By Keith Gilbert, Gilbert Consulting

  • Adobe CreativeSuite 4 – 10 Things Every Designer Should Know
    This workshop is especially for designers and art directors! We will explore features and techniques in Adobe Creative Suite that will help streamline the design process and enable you to be more creative, including quickly generating design iterations, using layered PSD and AI files, easily creating grid-based layouts, using Bridge and more.

  • Adobe InDesign CS4 Production Tips and Tricks
    Adobe InDesign has such a rich set of features, there is always more to learn. Whether you are new to InDesign or a seasoned veteran, you’re sure to learn something from this seminar. Learn keyboard shortcuts, tips and tricks that will boost your production performance to the next level. Whether you’re a designer, art director or production artist, you won’t want to miss this one!

  • Adobe Photoshop CS4 Production Tips and Tricks
    Sometimes each image you work on in Photoshop seems to require a different approach. Come to this session to learn techniques to help you be productive in working on diverse images for print or Web. Learn tips for working with smart objects, smart filters and adjustment layers, selection and masking techniques, content aware scaling and more.

  • Adobe Flash CS4 Timeline Animation Tutorial (For Intermediate Users)
    Flash CS4 offers four types of timeline animation: Frame by Frame, Classic Tweens, Motion Tweens and Shape Tweens. Come to this tutorial to learn the differences between these types of animations and when and why to use each one. Learn about Motion Paths and Motion Presets, as well as how to create Eases for more realistic animation. Learn about the powerful new Motion Editor that gives you powerful control over every aspect of your motion tweens.


360 Degree Creative Development  
By Gerry Clemons, Eric Revels of Eric Revels Creative (Chicago)

Truly integrated branding across all platforms is a juggling act. It takes patience, focus and a high degree of self-criticism. More than anything, it takes creative agility.

Creative Directors Eric Revels and Gerry Clemons are veterans of global traditional media advertising agencies such as Leo Burnett, DMB&B, J Walter Thompson and Hal Riney. They have spent much of the past several years transitioning from old media to new media. Their most recent adventures have involved the creation of branding and messaging campaigns across the entire media spectrum.

Gerry and Eric will take us step-by-step through an integrated campaign they recently completed for a client in the entertainment sector. Along with the work they created for this client, they will present a sampling of what they think is some of the most exciting integrated marketing created in recent years..


Link, Poke & Tweet 101: Amping Your Personal Brand, Digitally
By Kyle Hoedl, Social Media Strategist at VML; John Kreicbergs, Experience Planning Supervisor at Bernstein-Rein; Celeste Lindell, Social Media Strategist, Barkley (Kansas City)

Each and every one of us owns a personal and professional brand that we must manage. From digital natives to technophobes, from advertising junior creatives to CEOs, we now must embrace the role that online social media tools can and do play in shaping that brand. Looking for a job? Want to make new professional connections? Or simply wondering how you can amp your online image? Then come and learn the basic how-tos, don’t-dos and self-branding horror stories around LinkedIn, Facebook and Twitter.


Archrival Rewind: Non-Traditional Case Studies
By Clint! Runge, Creative Director at Archrival (Lincoln)

Dig into the strategy behind three recently-completed Archrival projects that hit the streets, slopes and schools. Case studies include a young adult street team effort for State Farm, a secret snow-training ground for Olympic hopeful Shaun White, and a nationwide scavenger hunt for Red Bull. The in-depth look will show how each plan was carefully crafted to foster deep emotional connections with their audiences.


Link, Poke & Tweet 201: Amping Your Personal Brand, Digitally
By Kyle Hoedl, Social Media Strategist at VML; John Kreicbergs, Experience Planning Supervisor at Bernstein-Rein; Mark Logan, Vice President/Managing Director of Interactive at Barkley (Kansas City)

So let’s say you’re already linked in, friending like a fiend and twittering like a pro. Or maybe you’re looking to kick the training wheels off your social media profile. Perhaps it’s just a matter of getting more “umph” out of your digital brand? Join us to learn more about the advanced tips, tricks and hacks that can make your LinkedIn, Facebook and Twitter profiles work even harder for you.


Understanding the Gen Y Audience
By Clint! Runge, Creative Director at Archrival (Lincoln)

The youth market is a constant rolling demographic of new ideas and evolving tastes. It can be difficult for marketers to connect and engage brands with this moving target. Youth marketing agency Archrival will explore the latest youth themes identified for having a potential impact on brands. We’ll uncover their preferences, behaviors and attitudes on a wide range of topics from shopping and consumption to living and technology. We’ll talk about long-term engrained beliefs and short-term hot topics.


Variable-Data Design
By Strategic Imaging

Looking to take advantage of the latest variable-data digital printing technologies offer? Sign-up for this session and learn how to prepare files for variable-printing ease and the limits for your designs. Jim and John will show you how to put the customer information you already have to work by creating data-driven design. Use the techniques and tools you already know in the popular Adobe InDesign program coupled with Xmpie's add-on tool to create one-to-one direct mail that speaks to your customers, all without ever having to know any programming. Learn tips and tricks to minimize production headaches and create cross-media traffic to your website with personalized URLS or PURLs.


Marty Neumeier’s Innovation Workshop

In this moderated DVD workshop, you’ll learn concepts from brand guru Marty Neumeier from his three bestselling “whiteboard” books—THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY— that will give you the tools you’ll need to thrive in the new economy. Using memorable principles and simple exercises, he’ll lead you and your team on a lively journey from traditional business thinking to “designful” thinking. You’ll come back to these ideas again and again as you transform your company into a powerhouse of nonstop innovation.

During the whole Innovation Workshop you’ll learn:

  • Why the old business rules no longer apply
  • How to beat the twin foes of speed and clutter
  • The modern definition of “brand”
  • How brands create barriers to competition
  • Why “charismatic” brands are more valuable
  • The three questions that can focus any company
  • How to find and harness your “onliness”
  • Why innovation depends on design thinking
  • How “making” improves “knowing” and “doing”
  • How everyone in the company can be a designer
  • The modern definition of “design”
  • Why you need to spend time in the “dragon gap”
  • The qualities that make for good design
  • How to move design up the ladder of leverage
  • How design can solve “wicked problems”
  • Why shareholder value starts with vision
  • How to activate the “corporate drivetrain”
  • How to use stories to shape company success
  • How a “metateam” can begin to connect silos
  • Why every company needs a CBO
  • The 16 levers that can jumpstart innovation

Lunch
No lunch is included as part of your registration. However, you can select the on-site restaurant with a buffet and full menu or there are several options within walking distance at your disposal. (You are responsible for payment to the restaurants of your choice the day of the event. It cannot be added to your registration.)

  • Gatsby’s Restaurant - on-site
    Buffet Menu - $9.99 - To Come
    Lunch Menu - Prices per menu

  • Within 2-3 Blocks of the Elks Club
    CU Restaurant
    320 East 4th Street

  • La Chiquita Mexican
    301 East 4th Street

  • Screaming Eagle
    228 East 4th Street

  • Boardwalk Deli
    206 East 4th Street

  • Sub-city
    118 East 4th Street

  • Roux Orleans
    501 Sycamore
 
AAF Cedar Valley