2009 ADDY^® Competition - “Secret Agent”

Have your advertising efforts shaken and stirred your customers?   Have you killed the competition with your ability to think on your feet, your cunning creativity and quick wit? 

Don’t stay invisible, if you know no limits and show no fear then enter your advertising genius in the AAF-Cedar Valley ADDY® Awards Competition. 

A select few will be known by more than a number and they won’t be hard to find.  Their names will be called and recognized as ADDY® Award Winners.

Show your face at the ADDY® Awards Ceremony, Thursday, February 19, 2009, at Waterloo Elks Club in Waterloo.  Sip a martini, spy on the competition and gain your notoriety.  

If your name is Winner, Gold ADDY® Winner you will automatically return for the District ADDY® Awards.  Winners at the District competition have a chance to Die Another Day at the National ADDY® level. 

If you are packing the necessary heat, then stick to the deal and show us your charm at the ADDYs®

• Deadline
• Eligibility
• Competition Rules
• Pricing
• Competition Categories
• How to Enter
• Judging & Awards
• Award Ceremony

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Deadline

Professional Competition:
Thursday, December 11, 2008.
Drop-off at Waterloo Elks Club from 5-8pm.

Student Competition:
5:00pm Friday, December 5th 2008
Drop-off at VGM Forbin, 1107 W. San Marnan Drive, Waterloo, IA 50701.

Eligibility

The AAF-Cedar Valley ADDY® Awards Competition is open to any individual, company or organization engaged in the creation of advertising. There is no limit as to the number of entries a person or organization can enter. Entries in the AAF-Cedar Valley ADDY® Awards Competition may not be entered in any other local ADDY® Awards Competition and must have been created within the market survey area. All entries must have appeared, aired or been published for the first time in the media between January 1 and December 31, 2008.

All entries submitted in the competition, with the exceptions of Public Service Advertising, Advertising for the Arts, Advertising Industry Self Promotion and Student Work, must have paid for the creative services and media placement in the normal course of business. Entries that meet the criteria of Public Service Advertising, Advertising for the Arts or Advertising Industry Self Promotion can only be entered in those categories.

Should a question arise relative to the eligibility or legitimacy of any entry, the entrant agrees by his/her signature on the entry form to furnish the necessary documentation for review by the ADDY® Awards committee. Failure to provide documentation of eligibility or legitimacy can be grounds for disqualification.

The 2009 ADDY® Awards Competition Rules

All entries must accomplish the following:
1. Meet all eligibility requirements
2. Be submitted in the correct category
3. Be correctly identified
4. Include a completed and signed entry form
5. Conform to submission requirements
6. Conform to all applicable copyright laws

Entries not conforming to the above requirements may be subject to disqualification.

Pricing

Please make checks payable to AAF-Cedar Valley. Visa and Mastercard payment will also be accepted.

*If you become a AAF-Cedar Valley member, you will receive the member price for the ADDYs

AAF-Cedar Valley 2009 ADDY® Awards Competition Categories

Click here to view the 2009 Award Competition Categories.

Local AAF-Cedar Valley Awards

Just to make sure everyone has an opportunity to strut their stuff, we have two AAF-Cedar Valley Award categories. These are local awards only, so winners will not be forwarded to the district ADDY® competition.

Cutting Room Floor: We’ve all had ideas that never played out. Now’s your chance to submit the ideas you loved but never made it past the drawing board. Submit storyboards, scripts, mock-ups, etc., to help judges see the brilliance that others missed.

Print Quality: Printers, seeking recognition for the quality work you do? Looking to show off your capabilities? Print Quality will allow you to showcase the quality of the print work rather than the publication design.

How to Enter

Step 1

Click to enter here: ENTER NOW!
Follow the prompts to register your entries.

Step 2

Register as a new entrant or use your existing account. Please, only one account per entrant.

Step 3

Sign in and follow the steps online to enter.

Step 4

Place each entry in a separate envelope. Please, no boxes. Affix the entry label to the outside of the envelope and place a copy of the entry form inside the envelope.

• Please submit two identical samples of all 3D, print and photography entries.
• Do not mount entries on boards.
• All video and television entries must be submitted on DVD. Entries must be reviewing copy only and contain no color bars, tones or slates.
• Radio entries and audio presentations must be submitted on CD.
• Interactive entries should provide a URL site address, two copies of a screenshot of the site, banner, pop-up, etc. for reference, and a CD of the site to be used only in the event of an emergency situation.
• Entrant’s name should not appear on CDs/DVDs or their cases.
• [NEW] Each agency/company will need to submit one separate CD that contains individual photos of all entries submitted. Video and television entries will need to be supplied in MPEG format. Audio files will need to be supplied as MP3s. All file names should match the assigned entry number.

Step 5

Professional Competition:
Thursday, December 11, 2008.
Drop-off at Waterloo Elks Club from 5-8pm.

Student Competition:
5:00pm Friday, December 5th 2008
Drop-off at VGM Forbin, 1107 W. San Marnan Drive, Waterloo, IA 50701.

Entries submitted prior to December 11 can be dropped off between 8 a.m. and 5 p.m. at VGM Forbin or mailed with payment to:

VGM Forbin
Attn: Laura Hand
P.O. Box 2817
Waterloo, IA 50704

Please make checks payable to AAF-Cedar Valley.

Judging and Awards

A distinguished panel of judges from advertising, marketing and public relations fields will convene in Waterloo to judge the entries. Gold ADDY® awards will be awarded to the entry in each category that most successfully represents top caliber achievement. Additional quality entries deserving recognition will be given Silver ADDY® awards. Should all awards in a category fail to meet the criteria for creative excellence, no awards will be given in that category.

The top 15 entries as determined by the panel of judges will be forwarded on to the district ADDY® Awards Competition. All other Gold and Silver ADDY® winners will be forwarded to the district ADDY® Awards Competition at the discretion and payment of the entrant.

Duplicate awards can be purchased on the evening of the ceremony. Contact Laura Hand at 319-274-4456 for more information.

Meet the Judges

Mike Caguin – Group Creative Director, Colle+McVoy
For the past five years Mike Caguin has created and overseen the development of award-winning creative work for Colle+McVoy clients. He has more than 13 years of experience in the consumer advertising industry for clients such as BMW MINI, Sprite, Coca-Cola, Old Dutch Foods, Cub Foods, Nissan, Infiniti, Shakers Vodka, Schell's Brewery and more.

D.D. Kullman – Copy that Clicks
Principal D.D. Kullman's advertising career spans 20 years and includes some of Phoenix's largest and most respected agencies. Tours of duty include copywriting stints at Phillips-Ramsey/ McCann-Erickson; Lavidge & Baumayr; The Martz Agency; and E.B. Lane Advertising & Public Relations.

Tim Klasinski – Xpress Professional Services
Tim Klasinski has over 30 years of photography/film/video experience producing projects for local, regional and national firms in 23 different states and five countries. Tim has recently returned to the “Corporate World” as Senior Executive Producer at Xpress Professional Services producing political and commercials, Web sites, podcasts and longform projects.

AAF-Cedar Valley ADDY® Awards Night

Thursday, February 19, 2009
Waterloo Elks Club

*If you become an AAF-Cedar Valley member, you will receive the member price.

Reservations and payment must be received by Thursday, February 12, 2009.

Special thanks to Pioneer Graphics for contributing to the printing of this piece.

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