AAF Cedar Valley
2006 MAC ADDY® Awards Competition

The top prize, Best of Show, went to ME&V for its “Be Orange” campaign for Wartburg College. Project contributors included Mark Mathis, Creative Director; and Sarah Albertson, Director of Healthcare Marketing.

Other top awards included Judge’s Citations.

Judges’ Citation for Biggest Surprise was awarded to VGM Forbin for the Varsity Cleaners web site. Contributors included Laura Hand, Web Designer; and Julie Everman, Programmer.

University of Northern Iowa Office of Marketing & Public Relations took home the Judges’ Citation award for Best Design for the UNI School of Music Division Brochure Series. Contributors included Beth Lavelle, Art Director; Mary Taylor, Editor; and Matthew Knight, Photographer.

Judges’ Citation for Best Copywriting was awarded to ME&V for Allen Hospital “Lift Up Your Heart” newspaper ad campaign. Contributors included Colleen Hayes, Art Director; Sarah Albertson, Director of Healthcare Marketing; Mark Mathis, Creative Director; and Jim Waterbury, VP of Institutional Advancement for Allen Hospital.

And eCreative Group, Inc. was awarded the Judges’ Citation for Best Interactive for the Third Coast Surf web site. Contributors included Casey Stoner, Art Director; Terra Noe, Designer; Mike McGill, Copywriter; and Mike Sheridan, Programmer.

Gold ADDYs were awarded to:

EdgeCore
Consumer Magazine, Four-Color Fractional Page
Gateway Hotel & Conference Center
Oasis of Serenity

EdgeCore
Special Event Material Invitation
Gateway Hotel & Conference Center Invitation

EdgeCore
Consumer Interactive Media, Flash-Based
Karmen’s Studio & Gallery Web Site

Featherlite, Inc.
Regional/National TV, Single Spots
Featherlite Luxury Coaches “Nothing Comes Close” Featherlite Luxury

G&R Publishing Co.
Series Publication Design
CQ Products - A Little Indulgence Gift Book Series

Gallagher-Bluedorn Performing Arts Center
Arts & Sciences Advertising, Mixed Media
Gallagher-Bluedorn “Your Center for the Arts”

Hellman Associates
Consumer Interactive Media, HTML/Other
Rapala - www.Rapala.com

Hellman Associates
B-to-B Campaign 3-D/Mixed
Praxair
Helistar GV – Do It For Your Welders

Hellman Associates
Regional/National TV, Single Spots
Bank Iowa Your Success

ME&V
Public Service, Collateral Annual Report
Allen Foundation “Here’s to You” 2004 Annual Report

ME&V
Special Event Material Campaign
Hawkeye Community College “The Trail of Two Cities”

ME&V
Arts and Sciences Advertising, TV
IH Mississippi Valley Credit Union “Blues Fest”

OnMedia
Local TV, :30
Varsity Cleaners - Bad News

Spinutech
Logo - Submittal Exchange

University of Northern Iowa Office of Marketing & Public Relations
Four-color Brochure
Gallagher-Bluedorn Performing Arts Center Ovation Society Brochure

University of Northern Iowa Office of Marketing & Public Relations
Poster Campaign
UNI Purple Pride Posters

University of Northern Iowa Office of Marketing & Public Relations
Arts and Sciences Advertising, Brochure
Gallagher-Bluedorn Performing Arts Center season brochure

Silver ADDYs were awarded to:

Stephanie Goetz
Student, Out-of-Home
Informational Sign for Form-I, Industrial Design

Barmuda Corp.
Sales Promotion, Menu
Beck’s Beverage Menu

Cyberspace Creations
Elements of Advertising, Sound Music with Lyrics
Barry Devoll/Fabulous Productions - Rainforest Adventures Soundtrack and Score

Darning Pixels
Consumer Interactive Media, HTML/Other
Brown Deer Golf Club Web Site

Darning Pixels
Industry Self-Promotion, Collateral
Darning Pixels Timeline

eCreative Group, Inc.
B-to-B Interactive Media, HTML/Other
Authentic Pine Floors Web Site

eCreative Group, Inc.
Logo - Team Spoke Easy

EdgeCore
Outdoor Board
Brown Bottle/Montage Restaurants - Make Your Mouth Dance!

EdgeCore
Newspaper, Color Fractional Page
Bartels Lutheran Retirement Community, Woodland Terrace – A Beautiful Time of Life

EdgeCore
Regional/National TV, Single Spots, Retail
Next Generation Wireless - Your Generation

Featherlite, Inc.
Annual Report, Four-Color
Featherlite, Inc. 2004 Annual Report

Featherlite, Inc.
Regional/National TV, Single Spots, Automotive
Featherlite Trailers - Jeff Gordon Ready for Adventure Commercial

Featherlite, Inc.
Consumer Magazine, Four-Color Spread
Featherlite Luxury Coaches Ad for Robb Report

Featherlite, Inc.
Four-Color Brochure
Featherlite Trailers Go Custom Brochure

Hellman Associates
B-to-B Direct Marketing Flat Campaign
Kirk Gross Company - Makeover Artists

Hellman Associates
Sales Promotion
Iowa Stored Energy Plant - Capturing the Power of Nature

Impact Marketing Technologies
Specialty Direct Marketing
The Solution - Useful Shortcuts

Impact Marketing Technologies
Regional/National Radio Campaign
Auto Value Parts Stores - Auto Value Tech Tips

Impact Marketing Technologies
Regional/National TV Campaign
Auto Value Parts Stores - Just a Little Bit More …

ME&V
Poster Campaign
University of Northern Iowa Athletics

ME&V
Public Service, Brochure
Boys and Girls Clubs of Central Iowa - Building Potential Case Statement

ME&V
Special Event Campaign Material
National Cattle Congress - Branded For Fun

ME&V
Newspaper, Full Page Color
Allen Hospital - We’re Expecting Big Things

ME&V
Trade Publication, Four-Color Campaign
CPM Roskamp Champion - From Problems to Pellets to Profit

ME&V
Audio/Visual Sales Presentation
Standard Golf Company - Magnum Harvester Product Intro

ME&V
Local TV, :30
Overland Park Regional Medical Center

ME&V
Local TV Campaign
Iowa Lakes Community College - Today and Tomorrow

ME&V
Regional/National TV, Single Spots, Retail
Cycle Country Weekend Warrior TV Ad

ME&V
Arts and Sciences Advertising, TV
UNI Museum A T. Rex Named Sue TV Ad

ME&V
Public Service, Audio/Visual
Holy Family Lutheran School Video

ME&V
Animation or Special Effects Video
DuTrac Community Credit Union Meet the Lows

ME&V
Animation or Special Effects Internet
ME&V Fundraising Quadro Animation

Spinutech
Flat Printed Stationery Package
Michael Huff Construction

Spinutech
Self-Promotion Stationary
Spinutech Stationery Package

T8DESIGN
Consumer, Regional/National Mixed Media
Integrated Hair Solutions Bill Spitale 2005

T8DESIGN
B-to-B Flash-Based Interactive Media
Technology Resources Company

T8DESIGN
B-to-B Interactive Media
JESSAM Communications McDonald’s of Canada/JESSAM – Flash

The Courier
Editorial Spread A Real Wedding

The Tyros Label
Packaging
North of Grand Attention to Revenge

The Tyros Label
Special Event Material Invitation
Vanessa and Dana Lechtenberg All The Days of My Life

UNI Continuing Education
Arts and Sciences Advertising Mixed Media Campaign
UNI Museums A T. Rex Named Sue Campaign

University of Northern Iowa Office of Marketing & Public Relations
Arts and Sciences Advertising, Poster
Arts in April Poster

Vision Media Services
Consumer Interactive Media, Flash-Based
American Sand Toys Web Site

Each year, MAC invites area businesses and advertising agencies to submit work to be judged by marketing and advertising professionals outside of Northeast Iowa. To be eligible for an ADDY®, all work must have been published or aired between January 1, 2005, and December 31, 2005.

MAC ADDY® Awards winners are eligible to compete in the second level of the three-tiered ADDY® Awards Competition, the Ninth District ADDY® Awards, conducted in the spring. The Ninth District winners are then eligible for the top competition, the national ADDY®, presented each June by the American Advertising Federation.

 
 
 
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