2006 ADDY® Awards Competition
The top prize, Best of Show, went to ME&V for its “Be Orange” campaign for Wartburg College. Project contributors included Mark Mathis, Creative Director; and Sarah Albertson, Director of Healthcare Marketing.
Other top awards included Judge’s Citations.
Judges’ Citation for Biggest Surprise was awarded to VGM Forbin for the Varsity Cleaners web site. Contributors included Laura Hand, Web Designer; and Julie Everman, Programmer.
University of Northern Iowa Office of Marketing & Public Relations took home the Judges’ Citation award for Best Design for the UNI School of Music Division Brochure Series. Contributors included Beth Lavelle, Art Director; Mary Taylor, Editor; and Matthew Knight, Photographer.
Judges’ Citation for Best Copywriting was awarded to ME&V for Allen Hospital “Lift Up Your Heart” newspaper ad campaign. Contributors included Colleen Hayes, Art Director; Sarah Albertson, Director of Healthcare Marketing; Mark Mathis, Creative Director; and Jim Waterbury, VP of Institutional Advancement for Allen Hospital.
And eCreative Group, Inc. was awarded the Judges’ Citation for Best Interactive for the Third Coast Surf web site. Contributors included Casey Stoner, Art Director; Terra Noe, Designer; Mike McGill, Copywriter; and Mike Sheridan, Programmer.
Gold ADDYs were awarded to:
EdgeCore
Consumer Magazine, Four-Color Fractional Page
Gateway Hotel & Conference Center
Oasis of Serenity
EdgeCore
Special Event Material Invitation
Gateway Hotel & Conference Center Invitation
EdgeCore
Consumer Interactive Media, Flash-Based
Karmen’s Studio & Gallery Web Site
Featherlite, Inc.
Regional/National TV, Single Spots
Featherlite Luxury Coaches “Nothing Comes Close” Featherlite Luxury
G&R Publishing Co.
Series Publication Design
CQ Products - A Little Indulgence Gift Book Series
Gallagher-Bluedorn Performing Arts Center
Arts & Sciences Advertising, Mixed Media
Gallagher-Bluedorn “Your Center for the Arts”
Hellman Associates
Consumer Interactive Media, HTML/Other
Rapala - www.Rapala.com
Hellman Associates
B-to-B Campaign 3-D/Mixed
Praxair
Helistar GV – Do It For Your Welders
Hellman Associates
Regional/National TV, Single Spots
Bank Iowa Your Success
ME&V
Public Service, Collateral Annual Report
Allen Foundation “Here’s to You” 2004 Annual Report
ME&V
Special Event Material Campaign
Hawkeye Community College “The Trail of Two Cities”
ME&V
Arts and Sciences Advertising, TV
IH Mississippi Valley Credit Union “Blues Fest”
OnMedia
Local TV, :30
Varsity Cleaners - Bad News
Spinutech
Logo - Submittal Exchange
University of Northern Iowa Office of Marketing & Public Relations
Four-color Brochure
Gallagher-Bluedorn Performing Arts Center Ovation Society Brochure
University of Northern Iowa Office of Marketing & Public Relations
Poster Campaign
UNI Purple Pride Posters
University of Northern Iowa Office of Marketing & Public Relations
Arts and Sciences Advertising, Brochure
Gallagher-Bluedorn Performing Arts Center season brochure
Silver ADDYs were awarded to:
Stephanie Goetz
Student, Out-of-Home
Informational Sign for Form-I, Industrial Design
Barmuda Corp.
Sales Promotion, Menu
Beck’s Beverage Menu
Cyberspace Creations
Elements of Advertising, Sound Music with Lyrics
Barry Devoll/Fabulous Productions - Rainforest Adventures Soundtrack and Score
Darning Pixels
Consumer Interactive Media, HTML/Other
Brown Deer Golf Club Web Site
Darning Pixels
Industry Self-Promotion, Collateral
Darning Pixels Timeline
eCreative Group, Inc.
B-to-B Interactive Media, HTML/Other
Authentic Pine Floors Web Site
eCreative Group, Inc.
Logo - Team Spoke Easy
EdgeCore
Outdoor Board
Brown Bottle/Montage Restaurants - Make Your Mouth Dance!
EdgeCore
Newspaper, Color Fractional Page
Bartels Lutheran Retirement Community, Woodland Terrace – A Beautiful Time of Life
EdgeCore
Regional/National TV, Single Spots, Retail
Next Generation Wireless - Your Generation
Featherlite, Inc.
Annual Report, Four-Color
Featherlite, Inc. 2004 Annual Report
Featherlite, Inc.
Regional/National TV, Single Spots, Automotive
Featherlite Trailers - Jeff Gordon Ready for Adventure Commercial
Featherlite, Inc.
Consumer Magazine, Four-Color Spread
Featherlite Luxury Coaches Ad for Robb Report
Featherlite, Inc.
Four-Color Brochure
Featherlite Trailers Go Custom Brochure
Hellman Associates
B-to-B Direct Marketing Flat Campaign
Kirk Gross Company - Makeover Artists
Hellman Associates
Sales Promotion
Iowa Stored Energy Plant - Capturing the Power of Nature
Impact Marketing Technologies
Specialty Direct Marketing
The Solution - Useful Shortcuts
Impact Marketing Technologies
Regional/National Radio Campaign
Auto Value Parts Stores - Auto Value Tech Tips
Impact Marketing Technologies
Regional/National TV Campaign
Auto Value Parts Stores - Just a Little Bit More …
ME&V
Poster Campaign
University of Northern Iowa Athletics
ME&V
Public Service, Brochure
Boys and Girls Clubs of Central Iowa - Building Potential Case Statement
ME&V
Special Event Campaign Material
National Cattle Congress - Branded For Fun
ME&V
Newspaper, Full Page Color
Allen Hospital - We’re Expecting Big Things
ME&V
Trade Publication, Four-Color Campaign
CPM Roskamp Champion - From Problems to Pellets to Profit
ME&V
Audio/Visual Sales Presentation
Standard Golf Company - Magnum Harvester Product Intro
ME&V
Local TV, :30
Overland Park Regional Medical Center
ME&V
Local TV Campaign
Iowa Lakes Community College - Today and Tomorrow
ME&V
Regional/National TV, Single Spots, Retail
Cycle Country Weekend Warrior TV Ad
ME&V
Arts and Sciences Advertising, TV
UNI Museum A T. Rex Named Sue TV Ad
ME&V
Public Service, Audio/Visual
Holy Family Lutheran School Video
ME&V
Animation or Special Effects Video
DuTrac Community Credit Union Meet the Lows
ME&V
Animation or Special Effects Internet
ME&V Fundraising Quadro Animation
Spinutech
Flat Printed Stationery Package
Michael Huff Construction
Spinutech
Self-Promotion Stationary
Spinutech Stationery Package
T8DESIGN
Consumer, Regional/National Mixed Media
Integrated Hair Solutions Bill Spitale 2005
T8DESIGN
B-to-B Flash-Based Interactive Media
Technology Resources Company
T8DESIGN
B-to-B Interactive Media
JESSAM Communications McDonald’s of Canada/JESSAM – Flash
The Courier
Editorial Spread A Real Wedding
The Tyros Label
Packaging
North of Grand Attention to Revenge
The Tyros Label
Special Event Material Invitation
Vanessa and Dana Lechtenberg All The Days of My Life
UNI Continuing Education
Arts and Sciences Advertising Mixed Media Campaign
UNI Museums A T. Rex Named Sue Campaign
University of Northern Iowa Office of Marketing & Public Relations
Arts and Sciences Advertising, Poster
Arts in April Poster
Vision Media Services
Consumer Interactive Media, Flash-Based
American Sand Toys Web Site
Each year, MAC invites area businesses and advertising agencies to submit work to be judged by marketing and advertising professionals outside of Northeast Iowa. To be eligible for an ADDY®, all work must have been published or aired between January 1, 2005, and December 31, 2005.
MAC ADDY® Awards winners are eligible to compete in the second level of the three-tiered ADDY® Awards Competition, the Ninth District ADDY® Awards, conducted in the spring. The Ninth District winners are then eligible for the top competition, the national ADDY®, presented each June by the American Advertising Federation.
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